may fortune be with you
-Fa Cai GI 發財鷄
-Fa Cai GI 發財鷄
台灣民間習俗中，傳說能夠得到金鷄的人，就可以得到土地公的庇佑，使其榮華富貴，賺錢發財。「金鷄」在台語的諧音上除了有「金加」—金錢越加越多的意思，還有「勤家」—勤儉持家的涵義。「鷄」本身也有「吉」的諧音，因此求金鷄不只是求富貴發財，也可以求家庭和樂圓滿，大吉大利。
我們堅信好的文字能夠帶來好的能量，因此將「招財進寶」的字體重新設計放在盒子上方封條處，並在盒子上印製中英標語「MAY FORTUNE BE WITH YOU」、「財富好運，與您同在」，不管是自用還是送人，希望大家在收到商品時，馬上就能感受到發財鷄滿滿的正能量。
The Taiwanese folk belief states that those who obtain the "Golden Rooster" can receive the blessings of the Land God, leading to prosperity and wealth. The term "Golden Rooster" sounds similar to "money keeps growing" and "hardworking and frugal family" in Taiwanese. By redesigning the font of "Attract Wealth and Treasure" and adding the slogan "MAY FORTUNE BE WITH YOU" and "Fortune and good luck be with you" in both Chinese and English on the box, we hope to bring positive energy and good fortune to the recipient.
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2021
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Credits: 居加良品 Addable
我們堅信好的文字能夠帶來好的能量，因此將「招財進寶」的字體重新設計放在盒子上方封條處，並在盒子上印製中英標語「MAY FORTUNE BE WITH YOU」、「財富好運，與您同在」，不管是自用還是送人，希望大家在收到商品時，馬上就能感受到發財鷄滿滿的正能量。
The Taiwanese folk belief states that those who obtain the "Golden Rooster" can receive the blessings of the Land God, leading to prosperity and wealth. The term "Golden Rooster" sounds similar to "money keeps growing" and "hardworking and frugal family" in Taiwanese. By redesigning the font of "Attract Wealth and Treasure" and adding the slogan "MAY FORTUNE BE WITH YOU" and "Fortune and good luck be with you" in both Chinese and English on the box, we hope to bring positive energy and good fortune to the recipient.
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2021
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Credits: 居加良品 Addable
Art Director: 黃 柏熹 Bc Huang
Graphic Design／motion: 黃柏熹 Bc Huang
